Rihlet = Journey
Rihlet, meaning journey in Arabic, is a group outing traditionally taken in a bus. People bring food, music instruments, and sing and dance as they go from one place to another.
This journey in a store celebrates our Levantine Arab culture. We know we have one of the best cultures, if not the best. This place is a platform to share our wealth.
On-demand is more sustainable
The fashion industry is responsible for 10% of the global carbon emissions and is the second-largest consumer of the world’s fresh water supply.
There’s a serious problem with overproduction in the fashion, generating tons of waste.
In print-on-demand stores like Rihlet, a product is created only when a customer places an order, reducing the harm by at least 20%.